The challenge
Traffic was growing but low-intent leads wasted sales time.
The strategy
We mapped content to ICP pain points, added proof modules, and rebuilt lead qualification flows.
The result
Lead quality increased 3.7x while cost per qualified opportunity dropped.
The challenge
Traffic was growing but low-intent leads wasted sales time.
The strategy
We mapped content to ICP pain points, added proof modules, and rebuilt lead qualification flows.
The result
Lead quality increased 3.7x while cost per qualified opportunity dropped.