The challenge
Important category pages were slow, thin, and losing traffic to marketplaces.
The strategy
We restructured collections, improved internal linking, created buying guides, and tested landing page offers.
The result
The brand influenced $28M in incremental revenue and improved conversion across priority categories.
The challenge
Important category pages were slow, thin, and losing traffic to marketplaces.
The strategy
We restructured collections, improved internal linking, created buying guides, and tested landing page offers.
The result
The brand influenced $28M in incremental revenue and improved conversion across priority categories.