The challenge
Vertex had strong product-market fit but weak organic visibility across buyer-intent queries.
The strategy
We rebuilt technical architecture, created comparison pages, launched SME-led content, and improved conversion paths.
The result
Organic pipeline grew by 412%, demos increased, and non-brand search became a repeatable acquisition channel.
The challenge
Vertex had strong product-market fit but weak organic visibility across buyer-intent queries.
The strategy
We rebuilt technical architecture, created comparison pages, launched SME-led content, and improved conversion paths.
The result
Organic pipeline grew by 412%, demos increased, and non-brand search became a repeatable acquisition channel.